The primary travel card for tourists in Amsterdam is the I amsterdam City Card, which offers a comprehensive package including unlimited use of GVB public transport (buses, trams, and metros), a canal cruise, and free or discounted admission to over 70 museums and attractions. For travelers who only need transportation without the museum entry, the GVB Day Ticket (available for 1 to 7 days) is the best choice for unlimited travel within the city limits. Another popular option is the Amsterdam & Region Travel Ticket, which is ideal for those planning day trips to nearby sites like Zaanse Schans (windmills), Keukenhof (tulips), or Haarlem, as it covers regional trains and buses as well. In 2026, many visitors also use OV-pay, which allows you to "tap in and out" using a contactless credit or debit card directly on all public transport, though this doesn't offer the "bundled" discounts of the tourist cards. For a typical sightseeing trip, the I amsterdam City Card remains the "gold standard" because it simplifies both transit and sightseeing into a single digital or physical pass.