Travel StyleBoomers often opt for organized tours or cruises, while Gen Z wants to explore new, hidden destinations and immerse themselves in different cultures in a way that feels local and authentic.
People Also Ask
Young travelers are prioritizing experiences over luxury–and trying to live like locals. Due to pent-up demand for travel, consumers–particularly Gen Zers and millennials–have big plans to travel this year and are prioritizing trips and experiences over purchasing luxury items.
Online inspiration is incredibly important for Gen Z, with 61% saying that a top motivation for traveling is to visit a destination because it looks great in photos and videos American Express, and 70% have been inspired to visit a destination after seeing featured in a TV show, news source, or movie.
Travel Preferences of Gen ZThey value authenticity and seek out experiences that are unique and memorable. During their stay, they prefer a budget-friendly and well-reviewed hotel, enjoy outdoor activities on recommendations such as hiking, local food, traditions and most importantly, internet accessibility.
Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility.
While traveling more, Gen Z is spending lessA 2023 travel study from Student Universe showed that nearly two-thirds of Gen Z travelers search for the cheapest accommodations, flights and more, and nearly half (46 percent) said they rely on financial help from parents to cover the costs of trips.