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What is the vision of Grab?

To design products and services that are affordable for people of all income levels. To create income and business opportunities for all our partners. To create a trusted platform of services with high standards on safety and information security.



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Grab started out as a taxi-hailing app, and has extended its products to include ride-hailing, food, grocery and package delivery, and financial services.

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Here at Grab, we instill four 'H's across our ecosystem as core values: Heart, Honour, Humility and Hunger. Grabbers must have the heart and humility to serve, the hunger to execute and bring ideas to life, and the honour to keep their word.

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With grab increasing demand, grab makes advertising through social and other event campaigns to show their customers that they work their best level to provide user convenience and aims to help them in every way of life. Some of these campaigns were taken from their official site to show valid content to viewers.

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service is a key factor for the successful development of online car-hailing. Grab has been expanding its ecosystem to include bill payments, hotel booking, and trip planners. It also provides enough benefits to avoid its users have to close the app like all super- apps.

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Its green-attired delivery drivers are ubiquitous in over 500 cities across eight nations. Often compared to Uber, Grab is much more, fast becoming a fully fledged super-app, offering insurance, travel bookings, financial services, and more.

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The company provides users rides by driver-partners over multiple mobility options. Grab provides digital solutions to address the financial needs of drivers, merchant partners and consumers such as digital payments, lending, and insurance. It also offers hotel booking and enterprise services.

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Weaknesses of Grab
  • Labour-Intensive Industry: Grab is dependent on people and is, therefore, a labour-intensive business. ...
  • Less Visibility in the Global Market: Grab is lesser-known as compared to the global players.


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Empowering our communities. The Grab Financial Group aims to financially empower individuals through simple, transparent and flexible financial products such as GrabPay, GrabFinance, GrabInsure and GrabInvest. Join us to make financial empowerment a norm for Southeast Asia.

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Grab competitors include Uber, GO-JEK and Lyft.

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Grab realized the trends in SEA. (1) Time efficiency due to heavy traffic jam, (2) low price, and (3) comfort and convenience are the three components that can lure customers and retain their customers in the long run. Grab created their competitive advantage by lowering the cost of production (service).

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Grab is a digital aggregator that connects users and service providers. Grab was first founded as an on-demand cab business. The app connects the drivers and passengers within an app. As the users spend, Grab will obtain their percentage of the profit besides the expenditure of the trip and driver's fees.

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The company's user growth also slowed as competition in Southeast Asia's ride-hailing and delivery markets intensified, with the contenders luring customers with promotions and lower prices. Grab also has been slower to reduce expenses than regional competitors — as Singapore's Sea Ltd.

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As of August 2019, among the leading five countries which have visited Grab.com, Singapore accounted for the largest share of the traffic, with 19.12 percent, followed by Indonesia, with 19.03 percent.

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In a survey conducted in August 2021, a majority of respondents across all surveyed Southeast Asian countries chose Grab as their most used ride-hailing application. In Malaysia, Grab was chosen by 94 percent of the respondents.

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