What is tourism planning process?

Tourism planning is the process of considering the needs of people planning a trip and using those factors to determine the best resources, programs and activities for their trip. Tourism planning is intended for local residents and businesses of the location, as well as tourists who travel there.



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Planning process for tourism industry comprises the following stages:
  • Study recognition and preparation. ...
  • Setting of objectives or goals for the strategy. ...
  • Survey of existing data. ...
  • Implementation of new surveys. ...
  • Analysis of secondary and primary data. ...
  • Initial policy and plan formulation. ...
  • Recommendations. ...
  • Implementation.


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The tourism plan should deal with the five key components of tourism:
  • Attractions.
  • Businesses.
  • Infrastructure.
  • Human Resources.
  • Promotion.


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For instance, studies have recorded the failure of tourism development plans caused by lack of analytical details or miscalculations regarding the control of land usage (Cooper et al., 1993; Shepherd, 1998), the failure of central planning caused by lack of community involvement (Tosun & Jenkins, 1996), as well as ...

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  • Exploration. In this first phase the destination receives few visitors, lured by natural attractions, such as pristine beaches; or by its culture, such as handicrafts or ethnic groups. ...
  • Involvement. ...
  • Development. ...
  • Consolidation. ...
  • Stagnation. ...
  • Decline or rejuvenation.


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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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The absence of tourism planning in a destination can lead to economic, social, cultural, and environmental damages and loss of market share.

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10 Ideas to Attract Tourists to your Destination
  • Be Present Online. ...
  • Promote Local Attractions. ...
  • Promote Local Events and Businesses. ...
  • Host a Festival. ...
  • Provide maps and directions to local events and attractions. ...
  • Create an email list to share information about your destination.


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(2009) state that there are only three core elements in a successful destination which achievement in attracting tourists will rely on upon the quality of those crucial advantages that they offer them: attractions, amenities and accessibility.

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