What is tourism products?

As defined by UNWTO, a Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor ...



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Basic functions of a tourism product
Besides being a part of the main activity, it facilitates to live the total experience of the trip as the tourist wants. It facilitates transport to and from the destination, as well as within the destination itself. Enhance the social interaction of the tourist during the trip.

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They are: tourism produces and sells product bundles instead of products (products being “experiences”) which are very intangible, products cannot be stored (simultaneity of production and consumption), the consumption of tourism products involves the active participation of the customer (prosumer), and tourism ...

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Types of Tourism Products Accommodations; For example, Taj, ITC Hotels. Transportation; For example, Owning taxis, luxury buses, and boats.

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Characteristics of Tourism Product
  • Inflexibility.
  • Inventory / Perishability.
  • Inconsistency.
  • Intangibility.
  • Immovable.


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Types of Tourism Products
  • Accommodations; For example, Taj, ITC Hotels.
  • Transportation; For example, Owning taxis, luxury buses, and boats.
  • Retail Travel Agents.
  • Tour Operators.
  • Shopping Centers such as malls.
  • Cinema Theatres such as PVR.
  • Restaurants for Food and Beverages.
  • Tourism Information Centers.


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Medlik and Middleton (1973) term tourism products as “a bundle of activities, services, and benefits that constitute the entire tourism experience.” This bundle consists of five components: destination attractions, destination facilities, accessibility, images, and price.

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As defined by UNWTO, a Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor ...

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Characteristics of Tourism Product
  • 1 Characteristics of Tourism Product.
  • 2 Inflexibility.
  • 3 Inventory / Perishability.
  • 4 Inconsistency.
  • 5 Intangibility.
  • 6 Immovable.
  • 7 Other important characteristics of a tourism product.
  • 8 Authenticity.


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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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  • Travel and Tourism. ...
  • Domestic Tourism – Taking Holidays and Trips in your own country. ...
  • Inbound Tourism – Visitors from overseas coming into the country. ...
  • Outbound Tourism –Travelling to a different country for a visit or a. ...
  • Different Types of Travel. ...
  • Leisure Travel - includes travel for holidays, cultural events, recreation.


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