What is value in tourism?

?Value? isn't restricted to finances, so perhaps a high-value traveler could offer a social, cultural, or educational benefit to a community as well. This leads me back to the question I found tucked between one on greenwashed narratives and another on strategies for approaching complex sustainability issues.



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We talk a lot about the high-value traveler ? the person who, presumably, has the potential to spend a lot of money while visiting a destination. A search on the term ?high-value travelers? notes they are likely to spend more, stay longer, and disperse beyond hotspots.

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Despite the sharp increase, the market size of tourism worldwide remained below pre-pandemic levels, totaling around two trillion U.S. dollars in 2022. As forecast, this figure is expected to rise to nearly 2.29 trillion U.S. dollars in 2023, surpassing the peak reported in 2019.

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Forms of tourism: There are three basic forms of tourism: domestic tourism, inbound tourism, and outbound tourism. These can be combined in various ways to derive the following additional forms of tourism: internal tourism, national tourism and international tourism.

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Tourism offers great opportunities for emerging economies and developing countries. It creates jobs, strengthens the local economy, contributes to local infrastructure development and can help to conserve the natural environment and cultural assets and traditions, and to reduce poverty and inequality.

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