In the 2023 Skytrax World Airline Awards, Virgin Atlantic performed strongly, securing the 17th position in the list of the "World's Best Airlines." While it did not reach the top 10 (which was dominated by Singapore Airlines and Qatar Airways), it remained a top-tier carrier globally. Virgin Atlantic was particularly recognized for its premium services, ranking 5th in the "World's Best Premium Economy Class" category and earning accolades for its London Heathrow Clubhouse, which was ranked 3rd in the "Best Business Class Lounge" category. Additionally, the airline was shortlisted as one of the "Most Family Friendly Airlines." These rankings highlight Virgin's reputation for high-quality "soft product" (crew service and branding) even when competing against much larger state-funded national carriers with more extensive fleets.