Sustainable tourism development must coordinate economic, sociological, cultural and political aspects with the aspects of environmental protection, the social and cultural identity and the quality of life of the local community.
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Stakeholder involvement; comprehensive research; a focus on tourism trends; familiarity with best practices; and political sensitivity are all critical elements of creating a successful tourism strategic plan.
Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan.
Put differently, 3S tourism is a unique attribute that, in combination with climate and calm seas, characterizes the totality of sun, sea, and sand tourism in certain island destinations.