What makes a wonderful travel story?

The best travel stories aren't just about what you, the travel writer, did or what a place looked like. They take us to the heart of that place, to its true essence. They make us feel something and inspire us to travel and to look at the world, and life, differently.



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These aredistance, length of stay at the destination, residence of the traveler, and purpose of travel.

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  1. Begin with a stressful situation.
  2. Begin with something simple.
  3. Begin by placing the reader at the heart of the scene.
  4. Begin with an assertion.
  5. Begin with an active character.


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According to neuroscientists, when we travel, we rewire our brains. This is because new experiences are the key to building new neural pathways in the brain. By rewiring your brain, you become more creative and accepting of new ideas. This is why travel makes you happy.

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Accommodation, Accessibility, Activities, Amenities, and Attractions. People like to do different things when they travel. They come from different cultures, have different likes and dislikes, and of course have different budgets.

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If you think about the traveller's journey in marketing terms, and more specifically for accommodation marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.

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