Perhaps it's the strong cultural heritage that has seen palaces, temples and hanok villages beautifully preserved within the city limits. Or that it's the birthplace of K-pop and KFC – that's Korean fried chicken to you.
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K-pop, K-culture, and the popularity of Korean food and history have all contributed to this rise in international interest. However, Seoul is not only renowned as a tourist destination. The city also boasts an astonishing track record for successfully hosting international events.
Gangnam. The business district of Gangnam is home to many expats, and even more places to shop, eat or drink. Expats like to come to Gangnam to get away from the inherent flashiness and military presence in Itaewon and hang out in places that are actually popular with Koreans as well as expats.
+ PRO: Friendly localsDespite this, native residents of Seoul are more used to seeing foreigners than residents of other South Korean cities and are generally quite ready to help expats feel welcome in the city.
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