What makes the Airbnb differentiated from other company?

2)Strategic resources Their core competencies is providing unique travel experience, it's bringing people together and providing a space for rent in an apartment rather than a simple hotel. Their strategic asset is that people from all over the world offering places to rent.



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One advantage for Airbnb is the almost limitless availability of places to stay on its platform (currently totaling around 7 million). This can help the company capture more demand and outperform other travel stocks over the long term.

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Key Points
  • Airbnb is more family and group travel-friendly compared to hotels.
  • In addition, the platform offers better non-urban location listings versus hotels.
  • Airbnb also gains favor from travelers looking for extended stays.


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The Airbnb business model is a two-sided marketplace that serves both property owners and guests. Property owners offer their homes or rental properties on the platform, while guests book these properties for a specified period. Airbnb charges a service fee from both the guest and the property owner for each booking.

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Airbnb Strengths
  • Airbnb Enjoys First-Mover Advantage. ...
  • It Takes Advantage of the Network Effect. ...
  • Innovative Business Model. ...
  • Strong Branding and Effective Marketing. ...
  • They Offer a Unique Traveling Experience. ...
  • The Company Is Publicly Traded. ...
  • Global Expansion. ...
  • Dual Rating System.


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Airbnb, on the other hand, usually has deals or even free nights for guests who stay for a few weeks to a few months. Additionally, it's much more comfortable to stay in an Airbnb for a long time than it is in a cramped hotel room. Airbnb's business model is simply better for long-term travelers for lengthy stays.

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Airbnb's Competitive Moat Airbnb benefits from the network effect; as the number of listings for rooms and accommodations on the site increases, so does its availability and geographic reach to host additional guests.

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A very successful digital marketing strategy adopted by Airbnb is its referral program. When it was launched, it led to a whopping 900% of annual growth. Referrals are a smart way to utilize your existing users and their audience. They provided rewards to both parties on every successful referral.

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The thinking here is that Airbnb benefits from global network effects while Uber only enjoys local network effects. For example, an Airbnb listing in London is beneficial to a traveler from Sri Lanka as much as it is to a traveler from US. Thus, Airbnb benefits from its global inventory.

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In conclusion, hosting through Airbnb offers various advantages, such as the ability to earn money and meet people from around the world. However, it also comes with drawbacks like high commissions and potential liability risks for damages caused by guests during their stay.

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The Airbnb business model is a multisided platform that connects travelers with hosts from all corners of the planet. By commoditizing trust between property owners and short-term renters, Airbnb has become one of the most recognized companies in the hospitality industry.

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Cost leadership. Cost leadership strategy involves gaining a competitive advantage by lowering the cost. Cost leadership is the main generic strategy that Airbnb uses in various consumer markets.

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The Stranger-Danger Bias Airbnb prides itself on embracing a user-centred approach to design and innovation. As the co-founders put it, the company “bleeds design”. According to them, the number one secret for its success has been their ability to tackle the stranger = danger bias.

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The Key to Airbnb's success One of the keys to Airbnb's success was its ability to create a sense of community among its users. By allowing people to rent out their homes to travelers, they were able to create a more authentic travel experience.

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If Airbnb were able to capture stories from both their hosts and travelers about their experience using Airbnb, it would lead to higher brand awareness, stronger relationships with their community, more positive media attention, increased results in the SERPs, wider adoption, and more profit.

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More Space With its price point, Airbnb provides much larger space, unlike traditional hotels. Yes, you can have a bigger hotel room, but it is more expensive. With the cost of a traditional hotel room, you can have more space with Airbnb. It's not the only space you'll gain when booking on Airbnb rather than hotels.

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In addition to its focus on the user experience, Airbnb has also prioritized community building as a key part of its growth strategy. The company encourages hosts to build relationships with guests and to provide personalized recommendations for local restaurants, attractions, and other experiences.

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Airbnb believes that hosts, guests, and the communities where they operate are all stakeholders and Airbnb has a responsibility to serve them and that by serving them alongside our employees and investors, Airbnb will build an enduringly successful company.

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In the case of Airbnb, their target market is travelers who are looking for alternative lodging options to traditional hotels. More specifically, they're often looking for a more localized experience. Some tourists want to live like a local, which is the language Airbnb uses to attract that audience to the platform.

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