As of 2026, Shrek has a massive new presence at the Universal Kids Resort in Frisco, Texas, which officially opened its doors this year. The centerpiece is "DreamWorks’ Shrek’s Swamp," an immersive, water-themed land designed specifically for families with younger children. Here, guests can meet Shrek and Fiona, explore their "ogretale" love story, and play in interactive splash areas like "Shrek’s Swamp Splash and Smash." Additionally, Shrek remains a staple at Universal Studios Florida (Orlando) within the larger "DreamWorks Land," which features the "Shrek’s Swamp Meet" character encounter and the "Mama Luna Feline Sanctuary." While the original "Shrek 4-D" attraction has been retired in many locations to make way for newer franchises like Minions, the character’s enduring popularity ensures he remains a primary meet-and-greet icon at Universal parks globally, including Universal Studios Singapore and Universal Studios Japan, where he often appears in seasonal parades and high-energy street performances.