In the 2025–2026 holiday season, travel statistics show that approximately 30% to 35% of the total population in major western markets like the U.S. and Europe travels for Christmas. This equates to over 115 million Americans and tens of millions of Europeans taking to the roads, rails, and skies. The vast majority (roughly 90%) travel by car to visit family and friends, while the remaining 10% opt for air travel or trains. Interestingly, data from early 2026 indicates a 12% rise in international "festive" travel compared to previous years, with travelers increasingly seeking "bucket-list" winter experiences in destinations like Lapland or the Christmas markets of Central Europe. While "home for the holidays" remains the dominant tradition, the trend toward "experience-based" holiday travel is growing, particularly among younger generations who prefer a unique destination over a traditional domestic gathering.
That’s an excellent question, but it’s important to know that there isn’t a single, definitive global percentage because the data varies significantly by country, culture, and year.
However, we can look at data from major travel markets to get a clear picture.
In the U.S., Christmas and New Year’s is the busiest travel season of the year. The American Automobile Association (AAA) provides the most cited forecasts.