41% of Americans as Likely to Take a Cruise as Before the Pandemic. Cruise vacations are still a popular vacation choice for many Americans according to new consumer research from AAA.
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What is the target market of cruise ships? According to Cruise Critic, cruise ships are generally geared toward adults. Most cruises target retirees, but more and more are looking to reach elder Millennials in their mid-40s.
Boomers represent more than 50 percent of cruisers overall, according to Cruise Lines International Association (CLIA), the cruise industry trade organization, and some CLIA members say as many as 10 percent of their passengers are solo travelers.
Out of the 4,500 respondents who took their first cruise, 88 percent of millennials and 86 percent of Gen X said they would do it again, according to CLIA.
Similarly, income earned by one-third of cruise travelers was from $100,000 - $199,000 annually, with another 28 percent from $60,000 - $69,000. On average, the annual household income earned by cruisers was $114,000.
Princess appeals to an older demographic than lines such as Carnival and Norwegian. The average age of passengers is around 57, and you'll usually see a lot of couples on board in their 50s, 60s and 70s. As noted above, these aren't people necessarily craving go-kart tracks and ropes courses at sea.
From a survey of 1,883 Americans, the group learned that 66%—a full two-thirds—of Americans have never been on a cruise. The reason? It varies: 47% of non-cruisers reported it was because of prohibitive price or cost.
People very rarely disappear on a cruise ship. On average it's around 19 people that go missing each year. This is out of the many millions of cruise ship passengers that travel aboard one of the 314 cruise ships that sail the world's oceans each year.
Similar to the above data, Gen Z respondents aged 18-24 express the highest interest in cruising for the first time (36%) ? more than doubling the percentage of adults aged 55+ who would like to try one (14%).
In very general terms, cruising attracts adults ranging in age from their 30s through to their 80s, and you will not find a ship full, exclusively, of 20 year olds.
Barcelona. An ideal launching point for a European cruise, Barcelona is perfectly located for embarking on a Mediterranean voyage. With so much to do in the Catalan city, along with great infrastructure, it is no surprise that it is at the top of the list, with 2.88 million passengers traveling through it each year.
Some retirees plan to retire aboard a cruise ship. Embracing life as a long-term cruiser does offer some benefits including the ability to sail around the world and receive discounts through loyalty programs offered through cruise lines.
That may be enough incentive for some, but what else makes retiring on a cruise ship an attractive choice? For many, it's travel itself. Changing scenery every day can be an inspiring way to live. Even an option that visits the same ports over and over might be more appealing than staying at home for some people.