What percentage of Europeans travel?

On average, 56 % of the EU population made tourism trips for personal purposes in the course of 2021. The participation rate ranged between 55 % and 65 % in all age groups except for those aged 65 or over, where it dropped to 39 % (see Figure 5).



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Mostly located on the Iberian Peninsula, Spain is the second most visited country in Europe.

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The ten most visited countries in the world are France, Mexico, the US, Italy, Spain, Hungary, China, Croatia, Turkey, and Denmark. France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks.

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Liechtenstein: For quiet mountain exploring
This petite sliver of a country sits nestled in the mountains between Switzerland and Austria. Being so small it has no airport of its own, but access via road or rail from surrounding countries is a breeze. Despite this, it's Europe's least visited country.

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1. Hong Kong — 11.4 trips per year, per person. The people of Hong Kong are the world's biggest travellers, partly due to the fact they enjoy 12 annual bank holidays, as well as required paid leave that increases the longer the employee stays at a company.

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Most of those surveyed expressed a desire to travel, with 85 percent saying they like to experience new things, and nearly 60 percent saying they have a list of places in mind they'd like to see. In fact, survey results showed 76 percent of the respondents wanted to travel more than they do currently.

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The most visited countries in Europe
  • France. Annual visitors: 89.4 million. ...
  • Spain. Annual visitors: 82.7 million. ...
  • Italy. Annual visitors: 62.1 million. ...
  • Turkey. Annual visitors: 45.7 million. ...
  • Germany. Annual visitors: 38.8 million. ...
  • United Kingdom. Annual visitors: 36.3 million. ...
  • Austria. Annual visitors: 30.8 million. ...
  • Greece.


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One in ten Brits (eight per cent) have stayed in the UK their entire life and never once been abroad while a quarter (22 per cent) have never travelled on an aeroplane.

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And the world's most unfriendly country, according to the data? Bolivia took the dubious honor, scoring a 4.1 out of seven on a scale of “very unwelcome” (0) to “very welcome” (7). Venezuela and the Russian Federation were next.

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Wales has so much to offer and is unquestionably one of the most underrated countries in the world. It has many secluded beaches, quaint towns, castles, adventures, and best of all, very few tourists. Although it is small, Wales is a unique country with many great things to do.

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Leader in Holiday and Leisure Tourism
Spain is the 2nd leading tourism brand in the world. It is the 3rd country in terms of number of tourists per year. Spanish airports receive more than 230 million passengers every year. Spanish ports receive 8.6 million cruise passengers every year.

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The tourism industry is an important engine of the Spanish economy and employment (2.5 million jobs).

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In addition, the leading country sending most tourists to Spain is the United Kingdom, with 828,680 visitors, representing 19.1 per cent of all tourists coming to Spain. The UK is followed by France and Germany with the most tourists visiting Spain with 585,567 tourists and 529,562 respectively.

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