What percentage of hotel rooms are in use?

The occupancy rate for the US hotel market in 2020 was just 44%, and more rooms were unsold during 2020 than during 2009, when the financial crisis was at its peak. According to Smith Travel Research, average daily rate and revenue per available room reached all-time highs in the US in 2019.



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Rooms often receive the highest return on investment since the overhead costs are the lowest. Because rooms generate a high amount of revenue, it's essential that hospitality organizations don't leave important decisions like pricing to spreadsheets and manual information inputs.

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The average net profit margin for an Hotel business was -2%. This might seem shocking that the average hotel loses money, but you need to keep in mind a couple of things. Once you add back in depreciation which amounted to 12%, Hotel businesses are actually profitable on average.

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These simple actions take service to a higher level, yet, they are missing in many organizations. I've expanded the Disney concept in my customer service training workshops by encouraging employees to greet customers within 10 seconds of coming within 10 feet of them. I call it the 10-10 rule.

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When a guest comes within ten (10) feet of a team member(s), the team member(s) should cease their conversation to acknowledge the approaching guest. At approximately five (5) feet our team members should acknowledge the guest(s) with a nod or greeting, whenever appropriate.

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