For many hotels, an ideal occupancy rate is between 70% and 95% - though the sweet spot depends on the number of rooms, location, type of hotel, target guests, and more.
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Occupancy rate is the percentage of occupied rooms in your property at a given time. It is one of the most high-level indicators of success and is calculated by dividing the total number of rooms occupied, by the total number of rooms available, times 100, creating a percentage such as 75% occupancy.
Average room rate is a measure of the average rental income of a paid and occupied room during a specific time period. It is a key performance indicator (KPI) in the hotel industry.
A good Airbnb occupancy rate should be above 50%. Otherwise, it means that your short-term rental is staying vacant for more than half the time for which it is being listed for booking. An occupancy rate below 50% is a sign of excessive ADR or insufficient Airbnb marketing efforts.
The cities mentioned — which also included San Antonio, Nashville, Denver, New Orleans, Seattle and Orlando — all saw revenues drop at least 34.8% from May 2022 to May 2023, according to Gerli's calculations. The city with the biggest decline was Sevierville, Tennessee, which suffered a drop of 47.6%.