What positioning strategy does Airbnb use?

In the case of Airbnb, the company uses a mix of digital and traditional advertising to communicate its position to travelers. Through its advertising campaigns, Airbnb focuses on the unique and local experiences that travelers can have through its platform. Product positioning can happen at the feature level too.



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Airbnb's Company Purpose A few years ago, Airbnb's founders had an epiphany: they realized they stood for something more than just the home. Thus, they evolved the company's purpose to reflect on why it exists: to create a sense of belonging. “Create a world where anyone can belong anywhere.”

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2.1. Differentiation is another most commonly used generic strategy to build a competitive advantage. Airbnb uses differentiation in combination with the cost leadership strategy to achieve growth objectives.

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The Airbnb business model is an example of the sharing economy, so much so that the company itself considers it a “community built on sharing”. The sharing economy industry allows people to add value to assets that are idle or underused.

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In addition to its focus on the user experience, Airbnb has also prioritized community building as a key part of its growth strategy. The company encourages hosts to build relationships with guests and to provide personalized recommendations for local restaurants, attractions, and other experiences.

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