These eight brands are all members of three larger car rental companies.
Enterprise Holdings (Enterprise, National and Alamo).
Avis Budget Group (Avis and Budget).
Hertz Corporation (Hertz, Dollar and Thrifty).
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First, there is Enterprise Holdings, which owns Enterprise, National, and Alamo, then there is the Hertz Group, comprising Hertz, Thrifty, and Dollar and, lastly, there is also the Avis-Budget Group. These three business groups have a combined market share of almost 94 percent.
Enterprise Holdings, Inc. It is one of the three big rental car holding companies in the United States, holding a 33% market share, placing it behind the Hertz Corporation and ahead of Avis Budget Group.
NRMA previously operated as a Thrifty franchise, but each location will change its flag to Sixt. The German company previously franchised to smaller providers in Australia but now has dissolved each of those relationships for an exclusive deal with NRMA, which also provides tourism services to customers.
Enterprise Rent A Car appears to be the low cost provider – $20 “cheaper” per day, but when you look at the total cost of the solution and value of it, it's actually more expensive, an inconvenience, and provides less value than Hertz!
europcar.com's top 5 competitors in August 2023 are: sixt.com, hertz.com, rentalcars.com, autoeurope.com, and more. According to Similarweb data of monthly visits, europcar.com's top competitor in August 2023 is sixt.com with 3.6M visits.