Myth: Benidorm is full of British tourists, not Spanish people. Fact: Benidorm has a reputation as the ultimate 'Brits abroad' destination, filled almost exclusively with British tourists, but in reality the resort is as popular among Spanish nationals as it is with the British.

Benidorm attracts a diverse, eclectic mix of people, primarily categorized as British expats, European families, and "sun-seeking" retirees. In 2026, it remains the "Manhattan of Spain," famous for its high-rise skyline and "unpretentious" holiday vibe. You will find large groups of young travelers attracted to the vibrant, neon-lit nightlife of the "English Square," as well as "Silver Surfer" retirees who spend their winters in the mild Spanish climate. During school holidays, the town is packed with families drawn to world-class theme parks like Terra Mítica and the golden sands of Levante Beach. While it has a reputation for "chips and lager" tourism, Benidorm has also seen a rise in "eco-hikers" and cyclists who use the city as a base to explore the surrounding Serra Gelada mountains. It is a place that celebrates "mass tourism" with pride, offering a high-energy, affordable escape for anyone looking for constant sunshine and a bustling, international atmosphere.