Hays Travel is primarily an Independent Travel Agency, though they also act as a "Virtual" or "Retail" tour operator. Unlike "Integrated" tour operators like TUI, which own their own planes and hotels, Hays Travel focuses on curating and selling holiday packages from a vast range of third-party suppliers. They are the UK's largest independent travel agent, known for their high-street presence. In 2026, they utilize a "Dynamic Packaging" model, where they combine separate flights, hotels, and transfers into a single, ATOL-protected holiday for the customer. This gives them the flexibility to offer more diverse destinations than an airline-led tour operator. For 2026 travelers, a high-value "pro-tip" is that because Hays is independent, they can often compare dozens of different "pioneer" and "specialist" operators to find a better price or a more niche itinerary (like a river cruise or a multi-stop safari) that a larger, branded operator might not have in their fixed inventory.