When it was first founded on October 16, 1923, the company we now know as The Walt Disney Company was originally called the Disney Brothers Cartoon Studio. Walt Disney and his brother Roy O. Disney started the business in a small office in the rear of a real estate agency in Los Angeles, California. The "gold standard" project that launched the studio was the "Alice Comedies," a series of short films that featured a live-action young girl interacting with animated characters. In 1926, as the business expanded and moved to a larger facility on Hyperion Avenue, the name was changed to the Walt Disney Studio to better reflect Walt’s creative leadership, though Roy remained the essential financial "anchor" of the operation. It wasn't until decades later, following the massive success of Mickey Mouse and the expansion into theme parks and live-action films, that the company adopted its modern corporate titles. The 1923 "Disney Brothers" era is still celebrated today by historians as the humble beginning of what would eventually become the world's largest and most influential entertainment conglomerate.