What was the old name of Free Now taxi?

FREE NOW Previously known as “MyTaxi”, Free Now digitizes how you hail city cabs. It is active in over 100 European cities, particularly popular in Barcelona, London, Paris, Berlin, and Dublin.



The popular mobility app known as FREE NOW was originally called mytaxi. The service was founded in Hamburg, Germany, in 2009 and revolutionized the industry by being the first app to create a direct connection between passengers and licensed taxi drivers. In 2016, the company merged with Hailo, a prominent British taxi-hailing app, further expanding its reach across Europe and Ireland. The final rebrand to "FREE NOW" occurred on July 1, 2019, as part of a massive €1 billion joint venture between Daimler (Mercedes-Benz) and BMW designed to consolidate various mobility services (including car-sharing and charging) under one "Now" umbrella. Interestingly, in late 2025 and into 2026, the company's trajectory shifted again when it was acquired by Lyft for €175 million, representing Lyft's major expansion into the European market. Despite these name changes and corporate takeovers, the app remains the primary way for millions of Europeans to hail licensed taxis, e-bikes, and scooters through a single digital interface.

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About FREE NOW: It consists of the ride-hailing services FREE NOW (formerly mytaxi), ?eat, Kapten as well as the micro-mobility service hive (scooters and e-bikes). In total, those services currently attract 40 million users in 17 markets and 150 cities.

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Free Now is by far the best taxi app in Rome. It's the same concept as Uber but with a taxi driver. It will probably cost less, but the interface is not as easy to use and it requires downloading a new app and signing up for the service.

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No - the app used to be called MyTaxi. They renamed the app to FreeNow several months ago.

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With FREENOW, the Mobility Super App, you can book taxis and more. We're also in 9 countries across Europe, so you can use the app wherever you go. WHAT CAN YOU DO? Forget about cash, and pay in the app in seconds.

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Lyft. About: If you are looking for an alternative to Uber for online cab booing, then Lyft is a great option. The service has been made such that it will save you money and make driving easy. It also gets you the facility of Lyft debit card using which you can pay online securely.

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What is FREE NOW Ride? When booking a FREE NOW Ride, a professional driver in a private hire vehicle will pick you up. You will be driven to your destination, this service is not a short-term car rental. For FREE NOW Ride, we can always offer you a great fixed price, that you will see upfront in the app.

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A hackney or hackney carriage (also called a cab, black cab, hack or London taxi) is a carriage or car for hire.

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“I've worked in marketing for more than 20 years. The name itself, like all new names, can feel a little bit strange at the beginning, but really it's what the brand is about that matters,” he tells Fora. “The Free Now brand is about bringing freedom of mobility to passengers. That's where it comes from.

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Globally, FREE NOW is active in 17 markets with over 900,000 partner drivers and 40 million passengers.

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This may be a temporary hold. This is not a charge but a card authorisation by your bank. When you book a trip via the FREENOW app your payment method is authorised to ensure the payment method works/has sufficient funds.

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Tip during the trip
  1. Once your trip has been accepted, right through to when your trip has been completed, you'll be able to select a tip.
  2. Drag the trip information tab up.
  3. You'll see 'Tip for this trip'. Select a tip from 0%, 10%, 15% and 20%
  4. Drag the arrow in the top left-hand corner down to return to your trip.


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