A brief history of PLAYPLAY was founded in 2019 by executives from WOW Air, a similar Icelandic airline that had gone bankrupt and ceased operations that same year.
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PLAY. In July 2019, former Wow Air executives announced their intention to form a new airline, tentatively named WAB air (We Are Back), aiming to operate six aircraft to 14 destinations across Europe and the US. In November 2019, WAB air was renamed as PLAY.
Play was founded by two former executives of Wow Air, which suspended operations in March 2019 and declared bankruptcy. Since June 2022, it has operated daily flights from Newburgh to Reykjavik, connecting beyond to an ever-growing list of destinations.
A variety of food, beverages and snacks are available for sale onboard all PLAY flights*. Are you a chocolate connoisseur? A passionate vegan? Or perhaps you're just in the mood for a little tasty snack.