When did JetBlue change its name?

In mid July of 1999 NewAir changed its name to JetBlue Airways and by the next year it launched its operations with its inaugural flight between JFK airport in New York and Fort Lauderdale, Florida.



JetBlue has not changed its primary brand name; it has operated as JetBlue Airways since it commenced operations on February 11, 2000. However, the airline was originally incorporated in 1998 under the name "NewAir" by founder David Neeleman. The name "JetBlue" was chosen later to give the airline a more modern, high-tech feel. More recently, in June 2025, JetBlue made headlines by rebranding its subsidiary, "JetBlue Travel Products," to Paisly, LLC. This move was part of a strategic shift to expand its travel services arm into a full-service, tech-enabled managed travel company that supports not just JetBlue customers but other airline partners as well. While the parent airline remains JetBlue, the "Paisly" rebranding represents a major evolution in how the company handles non-air ancillary offerings like hotels, car rentals, and vacation packages.

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JetBlue was founded in 1999 as “NewAir” by David Neeleman, formerly employee of Southwest Airlines.

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Airline codes do get reused. For example, B5 was used by FlightLine before it went out of business. Then B6 would be the next available code. I think you're right about it just being next in line.

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Hawaiian Airlines Hawaiian has been flying planes since 1929 and never once had a fatal accident, making it, if our stats stand up, the longest functioning carrier to have never lost a passenger. It may have suffered two bankruptcies (1993 and 2003) but it has not compromised on safety.

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Following a February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, JetBlue's board of directors replaced founder and Chief Executive Officer David Neeleman with Barger. He had politicked the board, while Neeleman was busy publicly apologizing.

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While they are not part of the same network, New York-based JetBlue (JBLU) - Get Free Report is offering to extend its TrueBlue loyalty program to Delta Air Lines (DAL) - Get Free Report's SkyMiles Medallion members.

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Travel Perks Our crewmembers enjoy the benefit of free standby travel on JetBlue, as well as reduced-rate standby travel on other select airlines. This unique industry-wide privilege enables our crewmembers to experience destinations across our network and all over the world.

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