Most Popular Travel Destinations for Summer 2023This year, London will be the most popular travel destination. Cancun will be the second most popular destination this summer. Between lots of all-inclusive resorts and fantastic weather, visitors are excited to return again and again.
The No. 1 most in-demand summer travel destination: Jacksonville Beach, Florida. Jacksonville Beach, Florida topped the list of the most in-demand summer destinations. Search demand for the location increased 136.73%, compared to 2022.
A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.
Advisors have shared in the TMR Europe Trends Outlook 2023 that most clients want to experience urban centers and small towns or the countryside in Europe. Experiences such as camping trips and amusement parks, have a lower preference as these are also available in the US and Canada.
Trends in TravelThere will likely be a preference for visiting less-crowded destinations in 2023. This is partly due to COVID-19 concerns, but perhaps also due to a growing desire to have a unique experience. Travelers are opting for small group adventure travel, like AAA Club Adventures.
The Least-Visited Country in the World: TuvaluAccording to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.
Beginning in spring 2023, American citizens, as well as travelers from 58 other countries, will require an European Travel Information and Authorisation System (ETIAS) visa waiver to travel to any of the Schengen-zone countries for short stays.
There will likely be a preference for visiting less-crowded destinations in 2023. This is partly due to COVID-19 concerns, but perhaps also due to a growing desire to have a unique experience. Travelers are opting for small group adventure travel, like AAA Club Adventures.
In 2023, I expect that to reverse and year-over-year fares to fall. With China—the last major country with covid travel restrictions—poised to reopen on January 8, I'm anticipating a huge uptick in transpacific flights (which are currently down 50% compared to 2019). More competition = cheaper fares.
Global travel in 2023 is likely to look very different from what merchants have experienced in recent years. With border restrictions around the world continuing to loosen and lift, there is a 30% rise in global tourism1 predicted by analysts at the Economist Intelligence Unit this year.
Top EU Traveling CountriesAbout 85% of the Swedes have traveled outside the EU, more than any other EU country. The open border with the neighboring Norway, which is not a member of EU, makes it easy for most Swedes to travel across it.