The main celebrations of the festival are centered around Shijo, Kawaramachi, and Oike streets. It is relatively easy to find a spot to watch the parade from along the route, provided you pay attention to potential road closures.
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Viewing the Gion Matsuri paradesThe Yamahoko Junko parades (the main processions on July 17th and 24th) are free, and span many kilometers, with no end of viewing spots to choose from. But if you do want to spend some money, you can secure a reserved seat to make sure you get a super-clear view.
The Gion Matsuri is known for the Yamahoko-Junko, a procession of floats. The Yamahoko- Junko is a procession of floats used to clear the streets before the portable shrines are brought to Yasaka Shrine.