Where do most tourists come from?

China's rising wealth has resulted in a huge growth of tourism abroad, making Chinese people the world's most abundant tourists. In 2017, Chinese tourists made 143m journeys abroad, followed by Germany (92m), the US (87.8m) and the UK (74.2m).



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Following, find the top ten most visited countries in Europe and the reasons why these countries are a magnet for tourists.
  1. France – 89.4 million visitors. ...
  2. Spain – 82.7 million visitors. ...
  3. Italy – 62.1 million visitors. ...
  4. Turkey – 45.7 million visitors. ...
  5. Germany – 38.8 million visitors. ...
  6. United Kingdom – 36.3 million visitors.


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List of Top Tourist Spenders
  • China.
  • Germany.
  • USA.
  • UK.
  • Russia.
  • France.
  • Canada.
  • Japan.


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Europe is Rich in Art and Culture Europe is one of the finest lands to explore art and culture. Famous destinations such as Italy is known for having more art pieces per square metre than any other country in the world, wheras destinations such as Musee du Louvre comprises more thn 35000 pieces of art for display!

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Liechtenstein: For quiet mountain exploring
This petite sliver of a country sits nestled in the mountains between Switzerland and Austria. Being so small it has no airport of its own, but access via road or rail from surrounding countries is a breeze. Despite this, it's Europe's least visited country.

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Ireland. Countless global reports have continually dubbed the people of Ireland as some of the friendliest and most welcoming to visitors in the world, and our readers feel the same; voting it into the top spot for the friendliest countries in Europe.

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The Least-Visited Country in the World: Tuvalu According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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Hong Kong. Hong Kong has become the most visited city in the world, surpassing Bangkok in recent times. Hong Kong welcomed 26.6 million visitors! With over 5 million more visitors annually than its closest rival, Hong Kong is expected to host at least 31 million tourists in the near future.

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The most visited countries in Europe
  • France. Annual visitors: 89.4 million. ...
  • Spain. Annual visitors: 82.7 million. ...
  • Italy. Annual visitors: 62.1 million. ...
  • Turkey. Annual visitors: 45.7 million. ...
  • Germany. Annual visitors: 38.8 million. ...
  • United Kingdom. Annual visitors: 36.3 million. ...
  • Austria. Annual visitors: 30.8 million. ...
  • Greece.


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Europe is Rich in Art and Culture Europe is one of the finest lands to explore art and culture. Famous destinations such as Italy is known for having more art pieces per square metre than any other country in the world, wheras destinations such as Musee du Louvre comprises more thn 35000 pieces of art for display!

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In contrast, Slovakia registered the lowest rate of immigration, with 1 immigrant per 1 000 people. This country was followed by Portugal and France, each with 5 immigrants per 1 000 people.

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Aside from China, the United States have been at or near the top of the ranking for the past three decades, with travelers from Germany, France and the UK also spending freely abroad.

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Both before and after the impact of the health crisis, Europe remained the region with the highest number of inbound tourism arrivals worldwide, with around 595 million arrivals in 2022. Comparatively, there were more than 150 million international tourist arrivals in the Americas that year.

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