Schwyz home to highest concentration of millionaires The study noted that beyond central Switzerland, the majority of affluent communities can be found along the Gold Coast in Canton Zurich, areas of Canton Schwyz within easy reach of Zurich, and the banks of Lake Geneva.

In Switzerland, the wealthiest residents are primarily concentrated in the cantons of Zug, Schwyz, Geneva, and Zurich. Zug is world-famous as a "wealth efficiency leader" due to having the lowest corporate and personal tax rates in the country, attracting entrepreneurs and ultra-high-net-worth individuals. The "Gold Coast" of Lake Zurich (towns like Küsnacht and Meilen) is home to the finance and tech elite who want proximity to the city's economic engine. Geneva attracts a more international, diplomatic, and old-money crowd, with the rich favoring the lakefront estates in Cologny. For those seeking absolute privacy and alpine luxury, the resort towns of St. Moritz, Gstaad, and Verbier serve as seasonal or permanent hubs for the global elite. In 2026, Zug continues to rank #1 for GDP per capita, making it the statistical "richest" spot, though the highest total volume of millionaires remains in the greater Zurich metropolitan area.