Niagara Bottling, LLC does not source its water from the famous Niagara Falls. Instead, Niagara is a "multi-source" bottler, meaning their water comes from a vast network of municipal water systems and protected underground springs located near their numerous bottling plants across the United States. When you buy a bottle of "Niagara" water, or a store-brand bottle produced by them (like Costco's Kirkland Signature or Walmart's Great Value), the label will specify the exact source. It is typically purified through a multi-step process that includes carbon filtration, reverse osmosis, and ozonation to ensure a consistent taste and high quality regardless of the original source. The company operates dozens of highly automated plants, strategically placed to minimize shipping distances and carbon footprint. Because they use municipal sources, the water is essentially highly-filtered tap water, which is a standard practice in the "value" bottled water industry. This model allows them to maintain low prices while meeting strict FDA and EPA standards for drinking water. So, while the name evokes the purity of a massive waterfall, the actual water in the bottle is likely sourced from a local aquifer or city supply near the point of sale.