Southwest's Generic Competitive Strategy (Porter's Model)Southwest Airlines' generic competitive strategy is cost leadership, which creates competitive advantage based on low costs and correspondingly low prices.
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Ryanair leadership style: It can be seen from the behavior of Michael O'Leary that Ryanair follows autocratic leadership and highly transformational leadership style from Leary (Nwagbara, 2911).
Ryanair is the largest low-cost airline in Europe and second largest in the world. Eurowings Airbus A320-200 An Airbus A319 of EasyJet, the largest budget airline in the United Kingdom.
Across the border in Italy, Ryanair is the clear market leader and says its expansion plans remain on course after a public dispute with the government over a plan to limit prices on flights to the holiday islands of Sicily and Sardinia.