In July 2023, Ambassador Cruise Line issued a formal apology after its ship, the Ambition, arrived in the port of Tórshavn in the Faroe Islands just as a "grindadráp" (a traditional pilot whale hunt) was taking place. Passengers on the ship witnessed the slaughter of 78 pilot whales in the harbor area, leading to widespread distress and outrage among the guests. The cruise line's spokesperson stated that they were "incredibly disappointed" and "strongly object to this outdated practice." In their apology, Ambassador emphasized that they have long-standing partnerships with marine conservation charities like ORCA to encourage change. This incident reignited a major debate in the cruise industry; following the backlash, other major German lines like AIDA and Hapag-Lloyd reiterated their policies of canceling or re-routing stops in the Faroe Islands as a protest against the hunt. Ambassador Cruise Line has since advised its guests and crew not to support the local whale meat trade, taking a public stance against the commercial and traditional hunting of cetaceans in North Atlantic waters.