Which European country gets the most visitors?

France – 89.4 million visitors The world's most visited country, France, is not all about the Eifel Tower, museums and wine. For more than a decade now, the country has lured the highest number of visitors, more than any other European or world country. The reasons for that are not few.



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Ireland. Countless global reports have continually dubbed the people of Ireland as some of the friendliest and most welcoming to visitors in the world, and our readers feel the same, voting it into the top spot for the friendliest countries in Europe once again.

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Liechtenstein: For quiet mountain exploring
This petite sliver of a country sits nestled in the mountains between Switzerland and Austria. Being so small it has no airport of its own, but access via road or rail from surrounding countries is a breeze. Despite this, it's Europe's least visited country.

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And the world's most unfriendly country, according to the data? Bolivia took the dubious honor, scoring a 4.1 out of seven on a scale of “very unwelcome” (0) to “very welcome” (7). Venezuela and the Russian Federation were next.

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Luxembourg is the wealthiest country in the European Union, per capita, and its citizens enjoy a high. It is a major center for large private banking, and its finance sector is the biggest contributor to its economy.

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The most visited countries in Europe
  • France. Annual visitors: 89.4 million. ...
  • Spain. Annual visitors: 82.7 million. ...
  • Italy. Annual visitors: 62.1 million. ...
  • Turkey. Annual visitors: 45.7 million. ...
  • Germany. Annual visitors: 38.8 million. ...
  • United Kingdom. Annual visitors: 36.3 million. ...
  • Austria. Annual visitors: 30.8 million. ...
  • Greece.


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A new study has revealed that the French capital received the highest number of tourists of any European city in 2018, attracting 19.1 million foreign visitors. It knocked the UK capital, which had 19.09 million tourists, off the top spot in Europe.

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The friendliest cities in Europe: 2022 Readers' Choice Awards
  1. San Sebastián, Spain.
  2. Bruges, Belgium. ...
  3. Reykjavik, Iceland. ...
  4. Copenhagen, Denmark. ...
  5. Porto, Portugal. ...
  6. Dublin, Ireland. ...
  7. Oslo, Norway. ...
  8. Lisbon, Portugal. ...


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France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks. Mexico comes in second for most visited countries, with 51,128,000 tourists, offering vibrant culture and stunning natural beauty.

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Hong Kong. Hong Kong has become the most visited city in the world, surpassing Bangkok in recent times. Hong Kong welcomed 26.6 million visitors! With over 5 million more visitors annually than its closest rival, Hong Kong is expected to host at least 31 million tourists in the near future.

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The Travel and Tourism Development Index ranked the UK as the fifth-best country for non-leisure travel worldwide in 2021, and the first-best country in Europe.

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The Travel and Tourism Development Index ranked the UK as the fifth-best country for non-leisure travel worldwide in 2021, and the first-best country in Europe.

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The largest groups were nationals of Morocco, Albania, India, Turkey and Pakistan. 2.4 million non-EU migrants entered the EU in 2017. In addition, cheaper transportation and more advanced technology have further aided migration.

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