Kempinski is a founding member of the Global Hotel Alliance (GHA) which was founded in Geneva in 2004. Members of GHA's DISCOVERY loyalty programme receive recognition and rewards across more than 570 hotels, resorts, palaces and spas in 35 brands of hotels across 85 countries.

Kempinski is not part of a massive conglomerate like Marriott or Hilton; instead, it is an independent luxury hotel group and the oldest luxury hotel collection in Europe. It is a founding member of the Global Hotel Alliance (GHA), which is the world's largest alliance of independent hotel brands. This partnership allows Kempinski to offer a unified loyalty program called GHA DISCOVERY, which members can also use at other partner brands like Anantara, Viceroy, and Pan Pacific. In 2026, Kempinski continues to focus on its "boutique-luxury" identity, operating nearly 80 five-star hotels in over 30 countries. While they occasionally end management contracts with specific properties—such as the recent departure from the Palace Hotel in Portorož—the chain remains a standalone entity owned by various private interests. For travelers, this means a Kempinski stay often feels more unique and culturally "grounded" than a standardized global chain, while still offering the high-level rewards and recognition that come with being part of the broader Global Hotel Alliance network.