The concept of being "removed" from the Disney Princess lineup usually refers to characters who were once marketed as part of the official franchise but were later excluded to maintain a specific brand standard or due to low commercial performance. The most notable example is Tinker Bell, who was one of the original members of the Disney Princess line in the early 2000s. She was eventually removed to anchor her own separate, highly successful "Disney Fairies" franchise. Similarly, Esmeralda from The Hunchback of Notre Dame was an official princess for a short time but was phased out, likely because her film's darker themes and her character's specific "look" didn't fit the bright, cohesive marketing aesthetic Disney desired for the line. Other characters like Jane Porter (Tarzan) and Princess Eilonwy (The Black Cauldron) were briefly considered or featured in early merchandise but were never fully inaugurated into the official "court." To be an "official" Disney Princess today, a character usually must meet specific criteria, including having a central role in an animated film, being human (or human-like), and proving to be a high-revenue generator for the company.