Which tourists spend the most money in the UK?

VisitBritain data shows that the USA remains the most valuable inbound market, with American visitors spending £2.1 billion in 2010. Nevertheless, the number of travellers originating from Europe is much larger than those travelling from North America: 21.5 million compared to 3.5 million American/Canadian visitors.



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The USA is the top visiting country followed by France, Germany, the Irish Republic and Spain.

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List of Top Tourist Spenders
  • China.
  • Germany.
  • USA.
  • UK.
  • Russia.
  • France.
  • Canada.
  • Japan.


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China was the country worldwide with the highest outbound tourism expenditure in 2021. That year, China's outbound tourism spending amounted to more than 109 billion U.S. dollars, showing a 17 percent decrease from 2020 and only accounting for roughly 43 percent of the value reported in 2019.

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There was an increase of 45% in visits to the UK from North American residents (rising from 520,000 in May to 756, 000 in June). Visits from residents of other countries (countries outside Europe and North America) increased by 30% from 395,000 in May to 514,000.

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Aside from China, the United States have been at or near the top of the ranking for the past three decades, with travelers from Germany, France and the UK also spending freely abroad.

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US Travel & Tourism Key Statistics The most popular travel destination for U.S. resident travellers in 2019 is Mexico, with 39.3 million visitors.

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1. New York. New York City is the most populated city in North America and has also been featured in more movies and TV shows than any other city in the United States. It's no surprise that the Big Apple is the #1 most visited city in the U.S. by foreign travelers.

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These 3 European Countries Are The Most Popular With American Travelers Right Now
  1. United Kingdom. The United Kingdom remains the number one destination in Europe for international travel, with more than 3 million Americans visiting so far this year. ...
  2. Germany. ...
  3. France.


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The United States ranks third with 45,037,000 visitors, known for its diverse landscapes and iconic cities.

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Annual visitors: 89.4 million It is perhaps no surprise that France is Europe's most visited country. After all, there are so many reasons to explore and discover France! From the gastronomic delights of the French capital, Paris, to the wine region of Burgundy, there are too many regions in France to choose just one.

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The data found the U.S. was the largest contributor of retail tourism to gross domestic product (GDP) in 2019, totaling $34.7 billion. Despite the global pandemic, America retained the No. 1 spot in 2020 with $17.5 billion. In 2021, retail tourism contributed $23.9 billion to the country's economy.

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Hong Kong. Hong Kong has become the most visited city in the world, surpassing Bangkok in recent times. Hong Kong welcomed 26.6 million visitors! With over 5 million more visitors annually than its closest rival, Hong Kong is expected to host at least 31 million tourists in the near future.

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