Who are involved in tourism marketing?

Tourism marketing refers to the marketing strategies that different components of the tourism industry use to sell their products and services. The businesses include hotels, airlines, car rental companies, restaurants and travel or tour agencies selling flights, holidays, hotel rooms or experiences to customers.



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Stakeholders include local community members, government, NGOs, as well as the tourism industry and the tourists, and many other groups. A first step in planning for sustainable tourism is to identify the stakeholders and open communications with them.

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A DMO is defined as a not-for-profit organization or governmental unit that is responsible for the tourism promotion and marketing of a destination on a year-round basis.

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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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Responsible Tourism is about making better places for people to live in and better places for people to visit. Responsible Tourism requires that operators, hoteliers, governments, local people and tourists take responsibility, take action to make tourism more sustainable.

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The National Travel and Tourism Office, part of ITA, creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics, and coordinates efforts across federal agencies through the Tourism Policy ...

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Examples of major ecotourism stakeholders that should be involved are as follows: tourists, suppliers, local governments, accommodation, tourism agencies, local communities, NGOs, ecological groups, to name just a few …

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Planning for Success
  • Plan for business growth.
  • Meet and exceed industry benchmarks.
  • Uncover gaps, opportunities and trends.
  • Keep your mission at the core of all activities.
  • Focus your resources and inspire your staff.
  • Create content and track, test, and tweak the ROI (return on investment)


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