Who controls Hawaii tourism?

The Hawai'i Tourism Authority (HTA) provides comprehensive management of tourism for the State of Hawai'i . We are the state's official source for information on tourism market research, partnership opportunities, industry news and timely updates during emergency situations.



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Disrespect for the environment: Hawaii is known for its beautiful natural environment and animals that can be found nowhere else on the planet. But, the increase in tourism has resulted in problems such as overcrowding, littering, an overextension of our rescue and emergency resources & damage to the fragile ecosystem.

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Is Hawaii still struggling with tourism? The state's tourism board is on the brink of collapse — along with its helpful policies on managing foot traffic to Hawaii's most beautiful and sacred sites. Tourist arrivals in Hawaii are near pre-pandemic levels as the industry works to manage the impact.

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Disrespect for the environment: Hawaii is known for its beautiful natural environment and animals that can be found nowhere else on the planet. But, the increase in tourism has resulted in problems such as overcrowding, littering, an overextension of our rescue and emergency resources & damage to the fragile ecosystem.

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Visitor spending was $236.9 million in March 2023, compared to $217.3 million (+9.1%) in March 2022, and $200.7 million (+18.0%) in March 2019. The average daily census on Hawaii Island was 39,862 visitors in March 2023, compared to 37,725 visitors (+5.7%) in March 2022, and 37,520 visitors (+6.2%) in March 2019.

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Moving to Hawaii ethically is something that is difficult to accomplish. Taking up housing and driving up prices leaves natives struggling. While many realize stopping people from moving to Hawaii all together is impossible, there are still ways to be respectful and try to help the community.

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Hawaii was given the No. 1 rank in the categories of travel and tourism consumer spending per capita and share of consumer expenditures on travel, and it was second for the share of travel- and tourism industry-generated GDP.

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In 2019, the visitor industry supported 216,000 jobs statewide, yielded nearly $17.8 billion in visitor spending, and contributed more than $2 billion in tax revenue to state coffers. Without this influx of cash, a distressing number of local businesses will certainly close for good.

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Vacationing in Hawaii can be expensive because of the high cost of living on the islands. The cost of goods and services is higher than most other places due to its remote location, limited resources, and lack of competition.

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To live comfortably in Hawaii, an annual income of around $70,000 to $100,000 for a single person, or $120,000 to $200,000 for a family is recommended. Is it expensive to live in Hawaii? Yes, Hawaii is known for its high cost of living due to factors such as housing, groceries, utilities, and transportation.

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A: Wildfires have mainly affected Lahaina in West Maui. All non-essential travel to West Maui (including Lahaina, Napili, Ka'anapali, and Kapalua) is strongly discouraged for the duration of Governor Green?s sixth emergency proclamation (through October 17, 2023) issued on August 19.

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While many vacations are five to seven days long, we recommend staying for at least 10 days to enjoy your Hawaiian vacation. The time change is difficult to adjust to at first and takes about 3 days to get fully acclimated. So, allowing a couple days to get over the jet lag is important.

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