High Roller was announced in August 2011 as the centerpiece of Caesars Entertainment Corporation's $550 million The LINQ. Arup Engineering, which previously consulted on the Singapore Flyer, acted as the structural engineer.
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At 550 ft tall and a cost of $300 million, the High Roller, which opened in March 2014 on the Las Vegas Strip, is the largest observation wheel ever built. Caesars Entertainment—the owner—wanted its observation wheel to not only be the largest in the world, but also to offer guests the best experience.
Owned and operated by Caesars Entertainment, it opened to the public on March 31, 2014 as the world's tallest Ferris wheel. It is 9 ft (2.7 m) taller than the 541-foot (165 m) Singapore Flyer, which had held the record since 2008. Since October 2021 it is the world's second tallest Ferris wheel after Ain Dubai.