The American Heartland Theme Park and Resort is being developed by American Heartland, a subsidiary of Mansion Entertainment Group. The project is led by a team of visionary designers and executives, many of whom are former Disney Imagineers and entertainment veterans. The lead design firm is Cunningham Group, which has a long history of working on world-class theme parks globally. The project's executive producer is Gene Bicknell, a billionaire entrepreneur and philanthropist with deep roots in the Midwest. The development is a massive $2 billion investment located in Vinita, Oklahoma, along the historic Route 66. It is designed to be a "family-first" destination, featuring six distinct lands that celebrate the American spirit, including the Great Plains, Bayou Bay, and Liberty Village. In addition to the theme park, the project includes a massive RV park and campground (Three Ponies RV Park) and a high-end resort hotel, aiming to create a major tourism destination in the heart of the United States that rivals the scale of Disney or Universal.