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Who is Southwest Airlines target customer?

Southwest Airlines targets cost-conscious, no-frills travelers, looking for the best value for their dollar. Who are They?



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Southwest isn't a major international carrier. To go to Europe, Asia, South America, Africa or Oceania, you'll need to fly another airline: » Learn more: Which Southwest Airlines credit card should I get?

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Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries.

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Travelers love Southwest Airlines, according to J.D. Power's annual ranking of the top U.S. air carriers.

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Southwest Airlines is more flexible than most other large airlines. Southwest is the only large U.S. airline that is also a low-cost carrier. Southwest Airlines' strategy emphasizes recruiting and retaining motivated employees. Southwest continues to improve its business model and practices.

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Southwest Airlines' business model is based on extremely efficient operations, low-cost pricing, and innovative logistics solutions. Furthermore, their strategy also includes a deep focus on customer experience and looking ahead. Finally, none of this would be possible without a motivated team of employees.

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