Research reveals the most important stakeholder group of organizations are employees – who come ahead of customers, suppliers, community groups, and especially far ahead of shareholders.
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The MOST important stakeholders are often your employees. Think of your employees as internal customers. They may not necessarily pay for your goods/services but they still need to buy in to your brand in order to sell it effectively. Your brand is only as strong as its reputation.
Customers: The customers of your project are the most critical stakeholders for apparent reasons. In many cases, your projects' success depends on their acceptance. But even if it is not the case, your project's deliverables will impact them the most.
Good stakeholders know that they are stakeholders to others. Bad stakeholders think others exist only to help (or block) them. Good stakeholders know that they need to improve, to help their colleagues. Bad stakeholders see bad only in others, and blame their stakeholders for failures.