The Sheraton Hotels & Resorts brand is currently owned by Marriott International. Marriott acquired the brand as part of its massive $13 billion merger with Starwood Hotels & Resorts in September 2016. Since the acquisition, Marriott has been engaged in a multi-year "brand transformation" to modernize Sheraton's image, which had become somewhat dated under previous ownership. In 2026, this "New Sheraton" vision is visible in major properties worldwide, featuring redesigned lobbies meant to serve as "public squares" with community tables, "The Studios" flexible meeting spaces, and a more contemporary, tech-forward guest room design. While the individual hotel buildings are often owned by private real estate investment trusts (REITs) or independent developers, the Sheraton brand, its standards, and the "Marriott Bonvoy" loyalty integration are all managed and controlled by Marriott International. This ownership makes Sheraton one of the largest and most prominent "core" brands in the Marriott portfolio, sitting alongside Marriott Hotels and Westin in the "Premium" category.