Who is the target audience for adventure tourism?

The 51 to 60-year-old age group dominated the adventure tourism market, and their revenue share was around 25.0% in 2021. The couples segment's revenue share accounted for 40.0%, and this trend is expected to continue due to the rise of disposable incomes and the popularity of nature-based activities.



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Adventure tourism is a tourism trip that includes at least two of the following three elements - physical activity, natural environment, and cultural immersion. It often involves risk and some skill from the tourist.

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Adventure travel is a type of niche tourism, involving exploration or travel with a certain degree of risk (real or perceived), and which may require special skills and physical exertion.

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