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Who is the target customer of low-cost airlines?

Low-cost airlines target cost-sensitive leisure travelers, offering the lowest prices.



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Low-cost airlines take a no-frills approach, which is how they are able to keep their fees relatively lower than traditional airlines. They save on luxuries, like reclining seats, which reduces initial plane purchase and maintenance costs. This translates into less expensive tickets.

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Marketing and human relations: Since LCCs offer lower fares, it requires lesser marketing efforts to sell tickets. Most of the tickets are sold directly through websites which saves commission costs on sales through travel agents. LCCs also have lower labor costs compared to the legacy carriers.

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Ryanair is the largest low-cost airline in Europe and second largest in the world. Eurowings Airbus A320-200 An Airbus A319 of EasyJet, the largest budget airline in the United Kingdom.

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We're not only committed to providing low-cost flight tickets, but also providing a great service to and from Europe's top airports. At easyJet we're not just an affordable airline but a service connecting businesses, families and holiday makers across the UK, France, Germany, Italy and other top European destinations.

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While TUI is not a budget airline in the traditional sense, there are extra charges associated with flight-only bookings.

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Ryanair may win in offering the cheapest deals, but EasyJet provides a better flight experience overall.

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