Target Audience of UberPeople who don't like travelling in public transports like taxis and metros but have limited income also come under the target segment of the company. The majority of Uber customers are between the ages of 20 and 40.
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Uber now has 74% of the US rideshare market, up from 62% in 2020, according to market research firm YipitData, while Lyft's market share slipped to 26% from 38% during that same period.
Uber customers typically get where they are going faster or cheaper than they would by taxis. Partygoers can rely on being able to find available Uber drivers through their apps late at night. The combination of Uber and expanding online grocery delivery is making it more practical to live without a car.
Lyft has created a trustworthy brand that values and stands out in a market where prices are high. Lyft's target market is made up of young and socially conscious individuals.
The basics of ratingsAfter each trip, riders and drivers have the opportunity to rate each other from 1 to 5 stars, based on their trip experience. Ratings are anonymous. You won't see individual ratings tied to a particular trip or person.
16-year old vehicle or newer unless otherwise stated (Note: Some vehicle models have a higher minimum year requirement). For Uber Black and Uber Black SUV, a 6-year old vehicle or newer is required.
San Francisco's Lazhar Bedri earned the notation of longest tenure for being an Uber driver since July 2011. Las Vegas' Fatou Cissokho received the highest rating — earning nearly 4,000 five-star reviews. Birmingham driver Charlana Moses was recognized for having made the most trips.
As of 2022, Uber has a 71% share of sales in the U.S. rideshare market, whereas Lyft only has 29%. However, both have seen significant sales increases since 2021. As of January 2022, Uber's sales are up 84%, and Lyft sales are up 62% year-over-year.
On average, Uber paid its drivers more per hour than Lyft in 2022, according to Gridwise. Uber drivers had gross earnings of $21.14 per hour in 2022, while Lyft drivers were grossing $19.90.
The United States remains at the summit of the most popular countries among non-domestic Uber users. Mexico and Canada complete the top three, followed by Portugal, Spain, France and the UK. Europe remains a popular destination for Uber users, with five European countries in the top 10.
According to Span, older adults, who often are warned about identity theft and scams, are afraid they will lose money if they misuse ride-sharing apps. An AARP survey last year found two-thirds of adults older than 50 said they were unlikely to use ride-hailing apps because they had concerns about safety and privacy.