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Who owns Nikki Beach?

As the founder and owner of Nikki Beach, Jack Penrod is involved with every facet of the luxury, lifestyle brand.



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Miami Beach approves blockbuster deal with Boucher Brothers to take over Nikki Beach site. The Miami Beach City Commission approved a concession agreement Wednesday that will turn over operation of the Nikki Beach day club property to Boucher Brothers for 10 years starting in May 2026.

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Celebrate Life at the first & original luxury beach club, now with 11 Beach Clubs & 5 Resorts.

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In 1997, when our founder, and my husband, Jack's 18-year-old daughter from a previous marriage, Nicole, passed away in a car accident, we chose to honor and celebrate her life, transforming our existing business at One Ocean Drive, Miami Beach – [then-called] Penrod's Beach Club – into a beautiful butterfly garden by ...

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Nikki Beach has become known for impressive pop-ups during the Cannes International Film Festival, partnerships with some of the world's most renowned performers and DJs, and a curated fashion collection offered in Nikki Beach boutiques and an online shop.

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Dress code: Summer and resortwear. During special events alternative dress codes may apply. We reserve the right to deny entry to guests who are inappropriately dressed.

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For just under $50, you can enjoy an extensive selection of brunch fare including your favorite classics as well as innovative dishes (more on that later).

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The Essentials CHILDREN Please note that due to security reasons our pool is of exclusive use for adults, and children under 18 are not allowed. We do welcome families with children in our beach and restaurant area.

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Towels for each guest are included for use while on property. There is no time limit on beach lounger, daybed or cabana reservations.

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Families with children are welcome in our restaurant and beach area only.

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Nikki Beach, the world's most sophisticated beach club, opened in Marbella in 2003. Located alongside Don Carlos Leisure Resort & Spa, it's a must-visit for any exclusive stay in Marbella.

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