As the founder and owner of Nikki Beach, Jack Penrod is involved with every facet of the luxury, lifestyle brand.
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Miami Beach approves blockbuster deal with Boucher Brothers to take over Nikki Beach site. The Miami Beach City Commission approved a concession agreement Wednesday that will turn over operation of the Nikki Beach day club property to Boucher Brothers for 10 years starting in May 2026.
Nikki Beach, the world's most sophisticated beach club, opened in Marbella in 2003. Located alongside Don Carlos Leisure Resort & Spa, it's a must-visit for any exclusive stay in Marbella.
Nikki Beach has become known for impressive pop-ups during the Cannes International Film Festival, partnerships with some of the world's most renowned performers and DJs, and a curated fashion collection offered in Nikki Beach boutiques and an online shop.
Dress code: Summer and resortwear. During special events alternative dress codes may apply. We reserve the right to deny entry to guests who are inappropriately dressed.
There are growing numbers of celebrities on South Beach. Learn where to go and you may find yourself sitting next to one at a restaurant or club. South Beach is literally filled with celebrities. There are so many that you are more likely to see one than not – if you are in the places where they tend to frequent.
The EssentialsCHILDREN Please note that due to security reasons our pool is of exclusive use for adults, and children under 18 are not allowed. We do welcome families with children in our beach and restaurant area.
Entrance to Nikki Beach is always subject to management's discretion and the management reserves the right to refuse entry without any explanation. We strongly recommend making an advance reservation. However, entrance is not guaranteed with or without a reservation.