On November 1st, 2010, after extensive renovations, 3010 Collins Ave re-opened as RED South Beach Hotel, and was recently acquired by the Assouline and Busch family at the end of 2022.
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South Beach Group hotels owner, Alan Lieberman, is expanding his boutique hotel empire to Mid-Beach – the area known as Fontainebleau and Eden Roc territory.
Before 1 Hotel South Beach, the property was home to the Gansevoort Miami Beach hotel. However, in 2012, the hotel underwent a massive renovation and rebranding to become the eco-friendly and sustainable retreat it is today.