Why are car rentals so expensive right now in Italy?

Car rental supplies, especially for automatic cars, have always been limited in Italy. The pandemic has compounded this situation as people prefer to drive rather than take public transportation options and many companies sold off some of their stock. Make sure to book your car well in advance to avoid disappointment.



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Rental car prices have been surging because demand is high and supply is low, both due to the coronavirus crisis and the chip shortage. To mitigate it, I should book as soon as I'm even *thinking* about traveling somewhere. I should also avoid certain locations (especially those near nature destinations).

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The price rises are mainly caused by car rental companies having sold off much of their stock of vehicles during the pandemic as demand collapsed. Now, with people taking holidays again, they are trying to rebuild their fleets, but a global shortage of semi-conductors means they are paying more for new vehicles.

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If you're looking to rent a car in Italy, then Catania is the cheapest city to do so as prices are just $3 per day. According to our data, it's 73% cheaper for a rental car in Catania as opposed to renting one in Venice (which costs $11 per day).

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The 5 best car rental companies in Italy
  1. TravelPerk: best for business travel. ...
  2. Maggiore: catering to all requirements. ...
  3. Locauto: ideal for short journeys and local know-how. ...
  4. Noleggiare: Italian through-and-through. ...
  5. Sicily by Car: a standard car provider ticking all the boxes.


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Out of all the popular cities in Europe, Lisbon is the cheapest city to rent a car in at just $3/day.

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All drivers must present a valid driver's license, an ID as proof of their identity, and a credit card to make the payment. Note: Most car rentals in Italy charge an extra fee if you're under 25 years old. We recommend to rent a car in Italy through Sunny Cars with free cancellation and insurance included.

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Why are car rentals so expensive right now in 2023? Car rentals cost more than they did a few years ago due to many different factors, but primarily because of supply chain issues related to the COVID-19 pandemic.

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In the early sixties, Avis launched the slogan We try harder, positioning ourselves as the world's number two car rental company. Or rather the car rental company that must constantly prove itself to be as good as the No. 1, again and again.

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